BREAKING MORNING BREAD WITH THE ARCHBISHOP OF GALILEE
A few weeks into a new role as the communications coordinator at First Presbyterian Church, of one of the area's largest churches, I embraced a side project: breath creative ideas into promoting the visit of the the Archbishop of Galilee, a three-time Noble Peace Prize nominee. With nearly 2000 members, the church also has a large Middle Eastern Christian membership, and the Archbishop's visit had been carefully planned months prior under the direction of the lay pastor of the Arabic ministry and its committee. a benefit dinner had been planned for the arrival of the Archbishop to the church, as he traveled throughout the states speaking on his efforts to bring peace and education to the children of Galilee. A benefit dinner which would help finance his life-long efforts.
Originally planned as a Saturday evening benefit dinner and presentation, a last-minute change in his travel plans to the United States meant the dinner would be canceled and that only an early morning stop would take place. Earlier promotion of his visit, prior to my arrival, was done with through a newsletter 8x10 save-the-date flier with a picture of the Archbishop and a paragraph summarizing his life. I knew that this once in a lifetime event needed something that would compel both members and the public to attend this rare early morning benefit breakfast, which would help fund the Archbishop's work. I designed fliers, registration forms, postcards and business cards, which were distributed to local organizations and businesses promoting his visit and benefit event.
with the message of his visit and call to attend the breakfast a compelling call through an iconic image of Christ and a simple sentence which would present an invitation to join him in the early morning.
The deep history of the role as the Archbishop in a land steeped in religious story and turmoil, combined with his personal story of being a refugee in his own homeland, and of his life-long work of peace in bringing children of his homeland, of all faiths, together required a very powerful piece that would compel both members of the church and the public to attend once in a lifetime event. to hear the words of this man of peace, a three-time Noble Peace Prize nominee, whose life work was to bring all religions together in a region of constant turmoil.
Originally planned as a Saturday evening benefit dinner and presentation, a last-minute change in his travel plans to the United States meant the dinner would be canceled and that only an early morning stop would take place. Earlier promotion of his visit, prior to my arrival, was done with through a newsletter 8x10 save-the-date flier with a picture of the Archbishop and a paragraph summarizing his life. I knew that this once in a lifetime event needed something that would compel both members and the public to attend this rare early morning benefit breakfast, which would help fund the Archbishop's work. I designed fliers, registration forms, postcards and business cards, which were distributed to local organizations and businesses promoting his visit and benefit event.
with the message of his visit and call to attend the breakfast a compelling call through an iconic image of Christ and a simple sentence which would present an invitation to join him in the early morning.
The deep history of the role as the Archbishop in a land steeped in religious story and turmoil, combined with his personal story of being a refugee in his own homeland, and of his life-long work of peace in bringing children of his homeland, of all faiths, together required a very powerful piece that would compel both members of the church and the public to attend once in a lifetime event. to hear the words of this man of peace, a three-time Noble Peace Prize nominee, whose life work was to bring all religions together in a region of constant turmoil.
