The LIVE WELL LOGO was designed to help bring an identity to Lexington Hospital's Wellness program. The design helps promote a healthy lifestyle. This logo has been used in various locations within the hospital, in publications & printed materials as well as on healthy food packaging for hospital visitors and employees.
LOGO design created in Adobe Illustrator using pen tool, blob brush and various fonts.
Printed logo variation using metalic foil overlay.
Printed variation using gradient overlay and letterpress style.
Options presented to hospital board for approval before final logo was created. All varioations were created in Adobe Illustrator.
