Carlson Hotels Worldwide goldpoints plus
This newly branded global loyalty program for Carlson Hotels Worldwide was successfully launched in nine languages with welcome kits, membership cards, gifts for elite status members, new email templates, enrollment brochures, employee collateral, lobby displays, magazine ads and a program web site. After it launched, the program's momentum was maintained with segmented emails, online banner ads and quarterly promotions.
1000 hotels
Capturing the playfulness of a classic board game was the perfect way to launch a promotion celebrating the opening of Carlson Hotels Worldwide's 1000th hotel.
Half off room redemptions
Earning goldpoints for staying at various Carlson Hotels properties is even more rewarding when you only need half the points to acquire a free night's stay.
TimeZones Emails
Newsletter emails were sent to goldpoints plus members to encourage redemption and highlight various hotel properties.
Launch Materials
Just a small collection of the various materials produced for the global program launch.
