My Look Rewards
EMAILS
Reminder emails are sent to lapsed members to make an appointment and encourage them to sign up for text alerts, while cross-sell emails are sent to active members that have consistent salon visits.
MOBILE App
The My Look Rewards App allows members to check their points balance, redeem points for rewards, find a salon location and check in, store images of hair styles they like and more.
WEBSITE & SALON KIOSK
Acquisition Ad
Just an example of how the loyalty program can be used as an acquisition tool.
Program Acquisition
Along with brochures and stylist referrals, subtle environmental ads invite customers to join My Look Rewards.
