Some spare time work messing around with this classic 1963 Heuer Carrera watch. Never been a watch collector but it was a very rewarding piece to play with and use to study light and textures. Apparently, there was a big competition between Rolex and Heuer with their racing watches at the time. While Rolex focused on waterproofness and Heuer focused on practicality and legibility.

Modeled in Cinema 4D, rendered with Redshift.
Inspired by the work of Dobromir Dyankov.

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#productdesign #concept #environment #maxon #design #direction #luxury #c4d #3D #redshift3d #advertising #marketing #development #digital #digitalmarketing #photography #rolex #heuer #classic