Saymon is a very creative Brazilian Art Director. In 2019 he invited me to do some letterings for an idea they had for a campaign for a vacuum cleaner.
The idea was to show through the letters the versatility of the product in different occasions of use. Below I show you the creation process and the final result.
Brand: TEFAL
Campaign Name: Tefal Air Force
Agency: Wunderman Thompson (Dubai)
Campaign Name: Tefal Air Force
Agency: Wunderman Thompson (Dubai)
Senior Art Director: Saymon Souza Medeiros
Senior Copywriter: Mohamed Nada
Head of Strategy: Alvaro Bretel
Sketches
Backstage
Print
Comercial
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