Siemens Brochure
Visualising results of a lastly compiled client survey
On behalf of SIEMENS we created a brochure consisting of 16 pages, that transports the attitude of about 250 of their top clients in Germany, towards the highly significant topic "Energiewende". Facing a huge stack of survey results, SIEMENS collected beforehand, we had to structure all information, define all content and come up with a variety of several chart layouts. Supporting the personal core of it all, we completed our design with some sketchy illustrations
German version: http://ixtract.de/portfolio-item/siemens-broschuere
German version: http://ixtract.de/portfolio-item/siemens-broschuere
The background of it all, the survey SIEMENS did in advance.
So first step was, to screen all survey results …
… and to structure, interconnect and condense all interesting main issues.
Subsequently through workshops with SIEMENS we expanded the extent of the brochure from 8 pages in the beginning to sixteen pages in the end and defined, organized and sometimes redefined all integral content for it in very rough layouts first.
A glimpse of our first considerations and sketches concerning layout and chartdesigns for some pages.
The sketchy illustration style we developed to emphasize the personal character of the product.
Common practice at ixtract: Handmade scribbles always precede our later work with computers.
Some of our favourite spreads of the brochure development.
Adapting the charts and illustrations we created interactive presentation patterns like the examples showed above.
