// The Ask
Rolex’s PERPETUAL PLANET, an initiative describing the iconic brand’s philosophy and the philanthropic and conservation initiatives they support, amplified through a long term media partnership with Conde Nast India.
This included creating editorial content (articles and social media posts) spreading awareness about these initiatives and driving traffic to Rolex.org
// The Idea
Cross promotion across Vogue, GQ and CNT talking about the initiative, work done by the Laureates and expeditions promoted by Rolex. This content was pitched to go as Instagram posts, videos, Microsite and banners leading the Condé Nast audience to Rolex.org
// Microsite idea
Condé Nast Traveller:
A timeline based microsite, interspersed with images and stories.
Alternatively, a documentation of each milestone (1930s onwards) leading up to today, through a native story (a photolog infused with graphics, photographs and text).
vogue & gq:
An editorial led, single scroll microsite, which features articles and content in line with the social calendar. These native articles further have a CTA to link to Rolex.org
// Social Media mock ups (across Vogue, GQ and CNT)
A mix of illustrations/ typography infused with photography options (mock up posts) to promote strong visual assets provided by Rolex.
**All posts displayed here were a part of the pitch to Rolex and have been absorbed in a different capacity as the project converted. As the project is still ongoing, the final designs will be updated here as the posts + content strategy overall comes to a close.
// Co branded banners
Mock up of banners resting on CNI websites which lead the audience to Rolex.org.
Approved by Rolex and have been consumed on Vogue, GQ and CNT websites:
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© 2020 Ayushi Teotia
All rights reserved. No part of this project may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic
All rights reserved. No part of this project may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic
or mechanical methods, without prior written permission.
