ABS-CBN TVplus decided to expand its market and give even more solutions to everyday problems. One of which was the commute of the working class in the metro. For many years, it has been one of the top issues faced by a lot of Filipinos working in the city. And most of the time, it has brought nothing but pain to them. And so, with the power to bring entertainment and information to the people, ABS-CBN has transformed the well-loved TVplus (which was enjoyed at home) to a more portable device – the TVplus Go.
Much like any other dongle, it works with any Android phone, and acts as a signal processor so that those who carry a mobile phone can watch content as they would from a TVplus digital box.
For the new material, the agency has worked with the popular actress Ms. Anne Curtis, singing a jingle based on the national favourite in the karaoke, “I Will Survive”, which was found most appropriate as a solution to the problem faced by its target consumers.
Brand: ABS-CBN TVplus
Agency: Seven A.D.
Creative Director: July Malantic
Creative Director: July Malantic
Executive Creative Director: Russ Molina
Account Executives: Joana Callanta, Anjo Pacumio
Art Director: Nat Velasco
Copywriter: JM Oleo
Art Director: Nat Velasco
Copywriter: JM Oleo
