illimité - F & B Project
'illimité' is a cafe inspired by the combination of France's Parisian cafe and sidewalk cafes. The cafe serves variety of french desserts and artisan breads including the signature parfait and freshly brew coffee. It is a casual cafe where people can gather with friends and family as well as having discussion about work in an atmosphere of an exterior. Teen adults are mainly targeted as the customers of illimité.
By directly translating the name 'illimité' in French, it means limitless which uses to describe that the limitless food they serve, interior of the cafe which features a fashion show runway along with natural lighting or artificial lighting and also how limitless can fashion be.
Limitless, also describing the possibilities that exist in the cafe.
CONCEPT
'illimité' was designed based on the concept 'in the outside', which means bring in the atmosphere and the elements of exteriors into interior. ' In the outside' was inspired by the combination of 2 French culture cafes including a Parisian cafe, which serves as a meeting place, neighborhood hub, conversation matrix, Rendez-Vous spot networking source, a place to relax or refuel the social and political pulse of the city, as well as sidewalk cafe, also known as pavement cafe, a place for eating and drinking that located on sidewalk beside the streets. 'illimité' let customers experience an environment and activities of a Parisian cafe but serves more leisure desserts, food and beverage just like France's sidewalk cafe.
CONCEPT DEVELOPMENT & SKETCHES
Working Drawings