印力集团2019年客户答谢“IN友会”
在《卧虎藏龙》的拍摄地“竹乡安吉”举行
—— 竹 ——
素有君子与正直的象征
—— 喜鹊 ——
传统文化里被视为报喜鸟，形容好运来临
客户答谢会的礼品设计
我们用竹与喜鹊作为创意概念
书签作礼品的方式表达君子之交
邀请函则用竹片的设计方式一以贯之
光之境、竹之影渲染整个主题
层层开启的包装方式，摒弃传统纸袋
将包装盒设计为手提状
麻质外包装与镭射多彩的强烈视觉冲击
竹林的静谧与喜鹊的动，相互呼应
让客户体验到光影动静转换间的多重惊喜
The Return Banquet was held at the bamboo township-Anji County,
which was also the filming location of Crouching Tiger, Hidden Dragon
—— Bamboo ——
Symbol of gentleman and integrity
—— Pica pica ——
Traditionally regarded as the Annunciation Bird, represents good luck is coming
We use Bamboo and Pica pica as the design concept of the Return Banquet.
The bookmarker expresses gentlemen’s friendship,
while the invitation still applies the design of Bamboo.
The realm of light and the shadow of bamboo travel through the whole design.
Instead of traditional paper bag form,
we made a box-to-carry packaging of multiple layers.
Texture of hemp paper collides with visual impact of stunning rainbow colored laser,
the silence of bamboo echoed with the liveliness of Pica pica,
both surprise clients with rich experiences by light and shadow.
—— Package Design ——
三一创意实验室 SANYI LAB
—— Photographer ——
MoCChiu LULU.C
三一创意实验室 SANYI LAB
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