We wanted to use the things we have in common with our South African brothers and sisters to demonstrate our connections.
We showcased scintillating Southern Hemisphere destinations and presented Jo'burg as the convenient portal to the same.
Is there a better way to make you go to Jo'burg in the wee hours of the morning other than showing you how beautiful Jozi is in the morning?
For the spot, we compelled the listener to imagine just how good the Johannesburg morning would look like.
For the above communication, we needed to let people know about the flat rate across southern hemisphere destinations.
We showed people the value of the extra coins in their pockets when they would fly SAA.
