To make people exchange their old electronics for the new one, rather than throw it out, we fabricated a cry-for-help announcement…
…and put it on a client’s facebook wall.
Almost immediately our photo gathered all-time record Likes and Shares numbers.
It spread across other social networks and caused a lot of hilarious speculations on most popular Russian websites.
twitter.com
vk.com
livejournal.com
dirty.ru
fishki.net
yaplakal.com
leprosorium.ru
Just a week since publication Yandex and Google had more than thousand results for the very rare cat’s name “Basunder” – the unlucky hero of our announcement.
CREDITS
Copywriter: Maksym Artemenko
