The Galaxy S10 marks 10 years of technological evolution and innovations. But among the many launch activities for the new smartphone, we also needed to make the phone’s abilities easily appealing for its retail premiere. Therefore, we turned the abstract features into interactive experiences in all of the shop windows of the KaDeWe, Germany’s most renowned luxury department store.

In the 4x4 m big shop windows, we let people engage with interactive and kinetic installations all originating from Samsung smartphone features. In our exclusive Galaxy pop-up store inside the KaDeWe people could get a closer look at the newest tech and even become part of the installation itself.

Ad Stars: 2x Bronze

Annual Multimedia: Gold

Golden Award of Montreux: Gold

Deutscher Digital Award: Silver

ADC Germany: Silver, 3x Bronze

ADC Global: Silver, 3x Merit

Gerety Awards: Bronze

The Lovie Awards: Bronze, 2x People's Lovie

Executive Creative Director: Joern Welle

Creative Directors: Miriam Preissinger, Arnab Biswas

Senior Art Directors: Sonja Fritsch, Sabrina Lienig, Nicolau Attallah

Junior Art Directors: Michael Ferstl

Senior Copy Writer: Olga Potempa

Junior Copy Writer: Hanna Weller

Agency Producer: Moritz Gillrath

Business Director: Stefan Prilipp

Senior Marketing Manager: Anna Mrass

Senior Account Manager: Christina Laukel

Marketing Manager: Annika von Nordheim

Space Designer: Michelle Condé, Ryun Kim

Casefilm + Edit: Matthias Merget

3D Animation: Meike Heintz

Unit9

Creative Director: Kate Lynham

> Link to Official Case Website