MOA – Pertanian adalah perniagaan
Campaign
Agriculture is the basic pillar of human life in terms of food resources, finance and economics as well as farmers aim that every investment can provide profitable returns. The government does not see agriculture as a backward sector but as the industrial sector to generate economic growth as well as reducing food imports. Therefore, we need to change the notion that economic activity is agriculture, with little value added and low income generating business to one of the branches of the potential for development.
Campaign
Agriculture is the basic pillar of human life in terms of food resources, finance and economics as well as farmers aim that every investment can provide profitable returns. The government does not see agriculture as a backward sector but as the industrial sector to generate economic growth as well as reducing food imports. Therefore, we need to change the notion that economic activity is agriculture, with little value added and low income generating business to one of the branches of the potential for development.
My approached is to create the most interesting way to attract people to get to know closely what are the campaign is all about. The campaign were set to tour with mobile trucks. I've created an illustration covering most of agricultural element into a forming wave to show the rise of the industry.
CREDITS
Client: MOA and KEMENTERIAN PERTANIAN & ASAS TANI
Project Management: FAIZAL REZA ALWI
Creative Direction, Art Direction and Graphic Design: Ulul Khalili Kamil
Project Created: 2007
Client: MOA and KEMENTERIAN PERTANIAN & ASAS TANI
Project Management: FAIZAL REZA ALWI
Creative Direction, Art Direction and Graphic Design: Ulul Khalili Kamil
Project Created: 2007
