Desbravador is a multinational company that develops Property Management Software (PMS) since 1988. It's established in more than 10 countries with systems designer for Hotels, Restaurants and Gas Stations.

The first job i went through was to redesign the logo. But they didn't accept anything else than small adjustments on the original one.

Original Logo with some notes i took.

Some of the designs i tried to offer.

No problem. We must know how to work with the tools we're given.

Let' just rework type and symbol.

Desbravador is portuguese to "Pioneer/Explorer"

From that perspective came the tagline "Explore the world of your business", meaning the software will allow you to achieve everything your establishment has to offer.

Brand DNA print t-shirt for employees.

DNA is a registered methodology for discovering the companies purpose and developing it in the positioning and brand culture.

Thanks! Hope you enjoyed it.