Boy & Man is a digital marketing agency based in Berlin. For this project Ive developed a new identity & concept for the brand. Putting together the boy & the man I want to show that both personalities are brought together and they nurture each other for growth. 

“A boy is a young male human. When a male human reaches adulthood, he is described as a man”.

My idea was to build a brand with purpose, reflecting the relationship between the mentioned two sides by showing they are indivisible. Therefore the brand is dynamic, playful, young & flexible. It completes itself, it is in constant change, going through unknown paths, trying to reach unknown regions. The brand proposes, has initiative and wants to engage with the user.