kombuCHAI
PACKAGING DESIGN
In this packaging project, KombuCHAI is positioned as a functional beverage in the market as a probiotic sparkling tea, a healthy alternative to processed beverages. It targets consumers who are looking to expand and experiment with their taste palette, while at at the same time also experience the benefits of this health drink. The result is a modern packaging with a wink of Indian elegance.
Kombucha is a fermented drink made from sweetened tea and a specific culture known as a scoby. Adding an Indian twist to this drink is what kombuCHAI is all about, a fresh and modern option for anyone looking for a healthy drink. An all-natural and low calorie functional drink that is available in three exotic Indian flavours - Kala Jamun, Aam Ras & Santra. Now you can enjoy the benefits of this refreshing probiotic tea by adding a daily dose of organic fruits & herbs to your diet!
CLIENT: Academic project done at Srishti Institute of Art, Design & Technology
YEAR: 2019
