TONE 同濟家居

TONE 同济家居

TONE furniture(original name, the home world of Tongji), locates on middle and high class product and family, insists on providing you the most excellent service on the world, ensures the high quality export of house building materials market. After the relocation of the brand, 1983 improves the brand value of Tone in serval aspects, such as, the adjustment of English name, the analysis of core value, the design of brand vision, and the building of vision management system.The concept of the designing is taking from the Chinese word "Tong", meaning the unity of world. We are willing to combine the simple design and the philosophy of eastern world to express the new eastern life style to the whole world. The various changes of the brand vision will be carry through every part of the brand, including the office, the promotion, and the working space. We intend to promote the brand in 360 degrees, and build up an easy-carrying-on system for vision management.

同济家居（原名，同济家世界）是定位于中高端产品与家庭，坚持优质服务，保证精良品质输出的家居建材商场。1983 团队通过品牌定位梳理，中英文命名调整，核心价值分析，品牌视觉设计，视觉管理系统建立；对同济家居作全面品牌提升。设计概念取自品牌名中的“同”字，寓意“天下大同”；东方的哲思，简约的设计；向世界传播新东方生活。丰富多变的品牌视觉贯彻到品牌各部分，包括办公用品，推广，空间...；立体展现品牌，并形成一套易于应用的视觉管理系统。

CATEGORY：BRANDING DESIGN 品牌設計

AGENCY：1983ASIA

DESIGN：SUSU & YAO 苏素 & 杨松耀

YEAR：2013

COUNTRY：CHINA 中国