Domestos wanted to use its opportunity to remind shoppers that there are children without adequate care. For their 18th birthday, they receive the "gift" of independece i.e. the institutions will no longer assist them. Domestos already made donations, but also needed to spread awareness. 

Headline: They think only about themselves.

Bodycopy: Because there is no one else to clean after them. Children and teenagers without adequate care grow up on their own, but they don't have to be alone.Đ

The organization Korak u život with support from Domestos ensured stipends that will help them in their further education.

Headline: For a clear path into the future.

Bodycopy: Some look forward to the future. Children and teenagers without adequate care look towards it with concern.

That is why the the organization Korak u život with support from Domestos ensured stipends that will help them in their further education.