CIM Database 10 Direct Mail Campaign
The direct mail campaign for Contact Software's largely new flagship product CIM Database 10 was designed to open doors for the company's sales force to a select group of German small and medium sized enterprises. All one needed to know about the latest release of CIM Database was - literally - reflected in a set of ten postcards, which appealed, with their metallic surface, to the campaign's engineering audience.
Each card sported its own specific QR-Code leading to a micro-site, that not only revealed further information, but also enabled the company to measure an expectation busting response rate of more than 30%.
