Homecenter Colombia - Nominated to the Lápiz de Acero Award 2011 (May 26th)
Four levels with visual media were generated to draw people's attention and convey Homecenter's new products and services.
Level 1: Main header arranged to create visual impact from any point in the store.
Level 2: Menus highlight the features of the product and price.
Level 3: Areas of interaction: Teaching Zone (education of new products, combinations and applications), Inspiration Area (explanation of color psychology), Color Samples (different variables between paint color and type of lighting)
Level 4: Material support to enhance the main attributes mentioned above.
Level 1: Main header arranged to create visual impact from any point in the store.
Level 2: Menus highlight the features of the product and price.
Level 3: Areas of interaction: Teaching Zone (education of new products, combinations and applications), Inspiration Area (explanation of color psychology), Color Samples (different variables between paint color and type of lighting)
Level 4: Material support to enhance the main attributes mentioned above.
Rough sketch
