Barbosa Peixes: a project of business digital transformation.
Barbosa Peixe, with the aim of going through a process of digital transformation, wanted a solution for their entire fish ordering process.
The final product resulted in a native e-commerce application for Android and IOS devices. My role in this project was to think of the whole Experience based on demographic data, on the target audience, on the degree of experience with technologies and to simplify the process of ordering fish as much as possible with a simple and objective interface.
