Balancing Simplicity and Magic
Moveworks collapses time to create instantaneous resolution. Accelerating the enterprise in real-time meant conveying a sense of getting it done. The brand’s personality was captured in these sentiments: fast, dynamic, and bold, yet simple and direct.
Moveworks collapses time to create instantaneous resolution. Accelerating the enterprise in real-time meant conveying a sense of getting it done. The brand’s personality was captured in these sentiments: fast, dynamic, and bold, yet simple and direct.
Forward Looking and Precise
The visual identity leans into the concept of fast-forward. The mark conveys an abstract version of the M and W, which reflect each other perfectly and allude to a conversation. It’s about pure simplicity with the right amount of hidden magic.
The visual identity leans into the concept of fast-forward. The mark conveys an abstract version of the M and W, which reflect each other perfectly and allude to a conversation. It’s about pure simplicity with the right amount of hidden magic.
A Brand Built for CIOs
A heroic photography style puts the target CIO customer front and center and makes them feel like the hero, while leaving other CIOs wanting to get in on the action.
A heroic photography style puts the target CIO customer front and center and makes them feel like the hero, while leaving other CIOs wanting to get in on the action.
The Need to Move
Digital manifestations of the brand were imperative. At every touchpoint, we infused the brand system with movement and a sense of acceleration. Building movement into the guidelines ensured the brand could move strategically and consistently in a way Moveworks could own.
Digital manifestations of the brand were imperative. At every touchpoint, we infused the brand system with movement and a sense of acceleration. Building movement into the guidelines ensured the brand could move strategically and consistently in a way Moveworks could own.
An Event That Brings the Brand to Life
One of the most powerful manifestations of a brand is bringing it to life through events where customers can feel, hear, and even touch the brand. Moveworks hosted an invite-only event for CIOs to learn, network, and get personal with the founding team. The result: a funnel full of leads.
One of the most powerful manifestations of a brand is bringing it to life through events where customers can feel, hear, and even touch the brand. Moveworks hosted an invite-only event for CIOs to learn, network, and get personal with the founding team. The result: a funnel full of leads.
A Brand Video That Tells the Full Story
The video we created needed to spark energy around the Moveworks brand and explain the product in a multi-dimensional way. The challenge was showing the product in real-time, while revealing the intelligence, speed, and breadth of problems Moveworks can solve.
The video we created needed to spark energy around the Moveworks brand and explain the product in a multi-dimensional way. The challenge was showing the product in real-time, while revealing the intelligence, speed, and breadth of problems Moveworks can solve.
Creative Director: Thomas Hutchings
Designers: Beth Abrahamson, Jonathan Haggard, Alberto Carvajal
