Mini Firgun is a vibrant online bazaar filled with children's apparel, accessories and other knick-knacks.
I wrote this sample copy as a pitch for their blog. However, it turned out that they didn't have the budget for a creative writer back then.
I wrote this sample copy as a pitch for their blog. However, it turned out that they didn't have the budget for a creative writer back then.
Think of your favourite Bollywood dance song. Now close your eyes, and picture the heroine’s multiple costume changes. 3? 5? 8? Are you losing count? Now think of a typical day in the life of your toddler. Eating, playing, sleeping, learning, does he or she require more costume changes than that? Well, fret not, we’ve got your back. Mini Firgun knows thousands of parents just like you who want their kids to look as stylish as Alia Bhatt swinging to ‘Saturday, Saturday’, as they sashay from one activity to the other.
Did you say Mini Firgun?
Yes, Mini Firgun. Interesting name, innit? Well, if you checked out what we did, you’ll love us even more.
Mini Firgun is a micro fashion collective. An online flea market curating the latest styles and fashion trends from independent designers as well as high-street brands, all for your little munchkin. Whether it’s a beach holiday, or an Indian festival party, or even a pottery class, we make sure your kid’s fashion game is on point.
Oh, and there’s an interesting story behind our name too. ‘Firgun’ is a beautiful Hebrew term, that translates to ‘genuine happiness derived from other’s gains or accomplishments.’ This philosophy is deeply entrenched in our work culture. We painstakingly curate fashion labels from around the world, bringing you the choicest, most eclectic collection of clothes for infants, toddlers and kids.
But why does my kid need to look stylish?
…asked no parent ever. While parents have always tried to pick the cutest outfits for their kids, the pressure to dress sharp is stronger now than ever. As more young, socially active, globe-trotting couples turn into parents, Instagram gets flooded each day with kid videos that boast a following of no less than millions.
Instagram or not, however, we know you want your kid looking like a diva at all times. Gone are the days of outdated, oversized, or undersized sibling hand-me-downs. We’re talking fashion-conscious parents who’re looking for more than what’s on offer at the mall. Enter a plethora of kid’s fashion brands, boutiques, and pop-up stores. At Mini Firgun you’ll find all these and more, to drape your kids in the most exquisite dresses and outfits.
What’s in store?
Well, we’re online. So that term doesn’t really apply to us. But you’ll find us at a lot of kiosks and mom-and-pop shops surrounded by dimple-chinned boys and rosy-lipped girls trying on our pretty dresses. But why wait to head out? You can start shopping for your kid’s wardrobe right now at www.minifirgun.com or follow us on Instagram to stay ahead of the micro-fashion curve.
