Mentos Fall Campaign

The Client:

Mentos wanted to bring their brand back to college students with a fall campaign

The Brief:

To generate awareness and build excitement for Mentos’ Fresh Connections promotion through a multi-channel approach designed to inspire students to make fresh connections.

The Solution:

Mentos worked with Chegg to offer Co-branded textbook boxes with Mentos mints and gum samples. Plus, High Impact display banners, a dedicated email, social posts and a post in Chegg's Play blog.

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Designer and Art Director: Lara Carnevale