A baby talking to the would-be mom.
Euroair Air Purifier - Direct mailer
Idea: This piece of direct communication tried to talk to the would-be mom, at the most sensitive juncture of her pregnancy. The time when she goes for a Sonography to see how the baby is doing. The device is a simple leaflet that is included with the test reports at the lab, and speaks to the mom-to-be, in a unique way. As she opens the leaflet, a pre recorded baby voice would say:
Audio: “Hi mom, You’ve just tried to see how safe I am. Don’t worry. This is the perfect place for me. And I get to breathe the purest possible air. But tell me ma, is the air as safe outside? Can you see any pollutants? But I know you’ll make it the purest for me. Thank you ma, see you soon!”
Euroair makes the mom think about the quality of air at her home, and also offers its service to help her ensure the best for her child.
