COMMUNITY ART INSTALLATION
An itinerant art instalation that doubles as a photobooth that travels around Moscow.
Parallel to developing a new brand store concept for Community, we were also commissioned to conceptualize an art installation, where the only restrictions were transportability, size and budget. We chose values that were close to the brand, a female clothing retailer, which specializes in selling work and home attires that make women feel confident and in control. Our interpretation of these ideas were translated into a plexiglass structure that follows the silhouette of a house, and from which the shape of a cocoon is carved out, a small space that invites visitors to step in, the whole idea is to convey a sensation of security, like the brand's clothes do.
A view towards the entrance of the structure
The alternating plexiglass panels create the enclosure of the cocoon
A view from inside the 'cocoon'
