REBRANDING
The brief of this academic project was to rebrand and create complete 360° branding and marketing design assets. This includes the logo reconceptualisation, identity and packaging design, creation of brand guidelines, along with digital media and print advertisement campaign.
Ferns N Petals is one of the largest flower retailers in the organised commercial floral space in India. Founded in 1994, it was the first Indian firm to venture into flower business in an organised fashion, and has since diversified into various verticals like weddings, corporate events and exclusive gifting. Currently, they operate a network of retail outlets, as well as digital shopping channels in more than 120 cities across India.
CLIENT: Academic project done at Srishti Institute of Art, Design & Technology
YEAR: 2019
