Virtually every energy drink on the market today is marketed towards youth culture, the kind that wants a quick buzz just to keep the fun going. What about the blue collar worker that just wants to have energy to get the job done or the fisherman that woke up at 3:00AM to get to their favorite fishing spot? RIVET is for them and needed identity, packaging for an 8oz and 16oz can, and advertising that would connect with those consumers.
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