Client: MERINOVA
Services: Branding, packaging
Strategy & writing: Amira SAHLI
Photography: Djamel SAHLI
MERINOVA is a new brand of Bath & Body care based in El-Eulma (Sétif), Algeria. Specialize in developing natural soaps and body care product in small series. It founded to make soap in a rigourous and traditional process. Each formula uses meticulously slected raw materials.
We want a logo that’s going to connect with the audience and reach them on an emotional level, but also to embody the seriousness of the processus.
We worked closely with founder Meriem Imen to create a strong and memorable brand.
To make that happen we opted for the Logo illustration, a unique and relatable logo, one that can create an unforgettable emotional connection with the audience.
In addition to the illustration, the logo is a combination between The name of the founder “MERIEM” and the word “INNOVATION”.
We wanted the logo, especially “MERINOVA”, to feel like the support of the grow of “hand mad product” like a plants out from their serifs.
The color palette takes cues directly from the color soap themselves.
