The Sunday Paper Co. was found in 2014 and specializes in the design and production of paper goods. The Sunday Paper Co. has a library of various notepads, weekly & yearly planners, notecard sets, writing kits, and daily journals.

The aim is to create goods that are simple + functional + worthy to be shared. The Sunday Paper Co’s paper and supplies matched with minimal design and sentimentality cemented their desire to make goods that can be enjoyed by the modern individual.

My Thesis study "UNTITLED;" is a proposed Non-traditional campaign for the brand Sunday Paper Co. It aims to promote the habit of journaling amongst young Filipinos -- professionals and students alike, as a means of emotional & mental relief. 

It also aims to establish the brand as the front conveyor of the journal habit.