El final para la materia CampaƱas publicitarias consistĆa en crear la imagen para un festival de cerveza a realizarse en Capital Federal. Se tenĆa que pensar la campaƱa publicitaria, la distribuciĆ³n de la campaƱa, seguimiento de esta, plan de marketing. DiseƱo de las grĆ”ficas y creaciĆ³n del concepto.
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The final of the subjectĀ advertising campaigns was to create theĀ image of a beer festival to be held in Buenos Aires. We had to think of the advertising campaign, the distribution of campaign andĀ tracking the marketing plan. Design of graphs and concept creation.
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AsĆ cree la idea de Beergote. La campaƱa consistĆa de una etapa de incognito y otra etapa de revelaciĆ³n.
La idea principal era: "Una vez que tenes un bigote de espuma te descontrolas" Y se mezclo la palabra bigote con beer (cerveza en ingles).Ā La parte de incognito consistĆa en la apariciĆ³n de carteles de un dĆa al otro de pinturas o personajes conocidos, con un beergote y el #beergote asĆ la gente comenzaba a hablar de esto en las redes sociales.
That's how I came up with the Beergote. It was divided in two parts, the first one was the incognito stage and the other one, the revelation one.
The main idea was: "Once you have a beer moustache,Ā you get crazy" And that's how I merge the words BIGOTE (that means moustache in spanish)Ā and BEER.
The incognito part consisted on the apparition of posters overnight of famous paints or characters with the beergote and the hashtag #beergote so the people started talking about it online.
La idea principal era: "Una vez que tenes un bigote de espuma te descontrolas" Y se mezclo la palabra bigote con beer (cerveza en ingles).Ā La parte de incognito consistĆa en la apariciĆ³n de carteles de un dĆa al otro de pinturas o personajes conocidos, con un beergote y el #beergote asĆ la gente comenzaba a hablar de esto en las redes sociales.
That's how I came up with the Beergote. It was divided in two parts, the first one was the incognito stage and the other one, the revelation one.
The main idea was: "Once you have a beer moustache,Ā you get crazy" And that's how I merge the words BIGOTE (that means moustache in spanish)Ā and BEER.
The incognito part consisted on the apparition of posters overnight of famous paints or characters with the beergote and the hashtag #beergote so the people started talking about it online.
AsĆ la gente empezarĆa a hablar de esto a traves de las redes sociales.
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Then the people would star talking about it online.
Luego aparece la etapa de revelaciĆ³n, que trae consigo los nuevos afiches con la informaciĆ³n del festival, la pĆ”gina web y la pagina de facebook.
Then the revelation part appears, that brings with it the new posters with all the information about the festival, the web page and the facebook page.
Then the revelation part appears, that brings with it the new posters with all the information about the festival, the web page and the facebook page.
Take of the mask, put your Beergote on.
14, 15 and 16 of march. Beerfest arrives to "La Rural"
Prepare yourself to go crazy with your beergote and the best beers of the country.
14, 15 and 16 of march. Beerfest arrives to "La Rural"
Prepare yourself to go crazy with your beergote and the best beers of the country.
Pantalla principal
Home screen.
#Beergote --> Find out what's going on.
Home screen.
#Beergote --> Find out what's going on.
Luego venĆa la etapa de anuncios en revistas donde venĆa un sticker del beergote que te invitaba a ponerlo donde vos quieras, como por ejemplo en los anuncios de la ultima semana donde se veĆa la linea exterior del beergote en los anuncios.
Finally the advertising appear in the magazines. It came with a Beergote sticker that invited you to put it wherever you wanted, for example in the posters that were in the streets, showing the outline of the beergote.
Finally the advertising appear in the magazines. It came with a Beergote sticker that invited you to put it wherever you wanted, for example in the posters that were in the streets, showing the outline of the beergote.
Y luego merchandising.
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And then merchandising
