Future Nostalgia arose from a social discomfort
on the passage of time and physical deterioration.
This vision, established by a capitalism centered on the individual,
the ephemeral and youth, extols the first phases of a person’s life time, while trivializing the entire experience of living.
Future Nostalgia offers a vision of a speculative future
based on a series of predictions contextualized in 2050,
which indicate a new paradigm around the experience
of living, aging and dying.
The aim of this project is to promote a new discourse on the way
we conceive a lifetime through a visual projection of 2050,
emphasizing the aging process and death.
The project consists of two parts.
Firstly, an editorial piece that compiles the predictions in detail,
along with its entire process of ideation and production.
Secondly, a series of ten prints that explore the predictions
that will have the greatest impact on humanity and life experience.
In both, the Smart Inks serve as a tool to generate
a dialogue between the present and the future.
The photoactive ink, although invisible, is superimposed on the prints. Once it is activated through a UV light flashlight, the full image appears,
integrating the representation of the future technologies we are
dealing with in the editorial piece.
