100% Pure New Zealand Online Film

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100% Pure New Zealand, 100% Middle-earth

We created an online film to leverage the Hobbit film and to demonstrate how the cinematic fantasy of Middle-earth is in fact the reality of a New Zealand holiday.

Now with over 800,000 hits on Youtube, the film has contributed the highest traffic ever recorded on newzealand.com, bringing in over 1.5 million visitors in January alone.

Colmar Brunton Ad Impact Award

‘Best Marketing Campaign’ World Travel Awards