The main goal of this project was to enhance the students' typographic analyzation skills. A series of very specific rules were given, however the student was allowed a degree of conceptual freedom in their choice of a typography-related topic. I chose to focus on Deconstruction.
This project consists of one, 45" x 18" panel that subdivides into five, 9" x 18" panels. Each 9" x 18" panel is then divided into 10, 9" x 9" panels. Each panel should be aesthetically pleasing on its own as well as throughout the entire piece.
- All of the content on the panels should be black, and the background should be white.
- The content should consist of quotes or passages from a particular graphic designer, typographer, or typographic movement.
- The content on the left should appear to be treated more simplistically on the top panels and should become progressively more complex the further down the panel is placed. Along with this, the top panels should appear to be the lightest, and each consecutive panel should be progressively darker as the eye moves down the piece.
- One typographic variable should be introduced and appear dominant in each set of panels. Not only should each of these panels contain the dominant variable, but also the variables displayed in the previous panels.
- There should be no less than 100 words and no more than 200 words in each 9" x 9" panel.
Specific Rhythmic System:
- Panels 1 & 2: The typographic variable(s) should be expressed in a consistent fashion.
- Panels 3 & 4: The typographic variables should be expressed progressively within each piece.
- Panel 5: In this panel, the typographic variable should be irregular. No two things should be identical.
I research Deconstructive typography in general: it's history, it's peak, and it's projected futures. I also spent a bit of time focusing on the philosophies and tangible works of the key players associated with this movement. These designers include, but are not limited to, Barry Deck, Carlos Segura, David Carson, Jeffrey Keedy, Neville Brody, Edward Fella, Katherine McCoy, Fred Woodward, and April Greiman.