- 0260 Entrepreneurship Conference
Branding, Print, Website design
Client partner Solidea Capital asked Freshthrills to help create the identity and promotional vehicles to announce the inaugural 0260 Entrepreneurship Conference. This three day event series, organized in partnership with NYU Stern, was designed to help entrepreneurs get from an idea to a final product or business.
The mission was clear, build a strong brand, gather top talent and spread the word. The process began with logo sketches, and close collaboration with Solidea Capital. The 0260 logo represents discipline, balance, structure and speed, all of which are characteristics of an entrepreneur. The branding was applied to a website, event posters and a personalized direct mail to notable public figures like Mayor Michael Bloomberg whos vision for stimulating the New York City entrepreneur community aligned with that of the 0260 committee.
The event gained notoriety by attracting high profile speakers like, social media maven and wine guru Gary Vaynerchuk, legendary MTV founder Fred Seibert, and Bare Naked founder Kelly Flatley each of whom has had their own successful businesses.