GROOVY.
objective
to create a promo type speciment booklet for a monotype foundry font. www.monotype.com.
approach
I chose Avant-Garde and immediately I thought "70's!" I used a bright 70's color palette and paired it with geometric graphics to give a retro, psychadellic aesthetic.. I chose to focus on shapes and ornamentation to complement the very circular / geometric letterforms that Avant-Garde iconic for.
(AAU-graduate)
objective
to create a promo type speciment booklet for a monotype foundry font. www.monotype.com.
approach
I chose Avant-Garde and immediately I thought "70's!" I used a bright 70's color palette and paired it with geometric graphics to give a retro, psychadellic aesthetic.. I chose to focus on shapes and ornamentation to complement the very circular / geometric letterforms that Avant-Garde iconic for.
(AAU-graduate)
