Excellent quality, good
price-performance ratio and high user-friendliness – these key values of the
brand Grundig are presented with the broadly arranged fair design for Grundig
at the IFA 2009: It mirrors quality in the perfect realisation and completion
of the spatial brand appearance, the price-performance ratio is reflected in
the unpresumptuous architecture that puts the product in the spotlight. High user-friendliness is shown in
this design by lots of direct references to everyday life.
The concept is therefore the ideal
form of exhibition to highlight the clear and well-considered functions of the
products, because the museum-like look concentrates the attention on the most
essential aspects: On the basis of Grundig’s new brand orientation the
elegantly designed products that are easy to operate are presented in the
consumer area with almost no exception in the blue shade that is characteristic
for Grundig. In the architectonically unpresumptuous looks of a blue box the
fair design completely focuses all the attention on the classically designed
It’s the element of colour that
connects all areas of the exhibition and thus creates an exhibition platform for
the products. Highlights are achieved thanks to the typographic design of the
IFA appearance concept.
The concentrated design of the
visitor area dissolves the tridimensional design of the retailer area by
reducing the use of the colour blue: The blue ceiling element completes the
Grundig brand composition in the mainly white and strikingly spaciously
designed retailer area.