Lucio Regner's profile

® ZERO LOGIC TO MUSIC

® ZERO LOGIC TO MUSIC

This was a music project for Coke Zero Brazil/LatAm.We developed this idea of a TV showwhere two complete different band styles would play together,like Samba and Rock n’Roll. The TV show pictured the whole process of the two bands getting together, rehearsing and making the music to be played live at the TV show. This special content was a seriesof 12 episodes which were aired on MTV Brazil.These are the keyvisual (unreleased unfortunately) and the openning sequence of the program:
1. Claim: “Zero Logic to music."
view it HUGE!

To see the one that really saw the light of the day click here.
agency: JWT São Paulo
client: Coke Zero
role: Concepting, Art Direction, Design, Co-Directing
® ZERO LOGIC TO MUSIC
Published:

® ZERO LOGIC TO MUSIC

This was a music project for Coke Zero Brazil/LatAm. We developed this idea of a TV show where two complete different band styles would play toge Read More

Published: