Disposing of reusable furniture is no different from murdering. Yan Yan Mover 'Furniture Undertaker', who has their social mission of reducing furniture waste, now only charges you cost price to relocate your unwanted furniture to the new owners. Treat them fairly and then you can be guilt-free. This guilt-free campaign targets at private housing residents aged 35-55 and consists of 5 media: print ad on bus shelter, TVC broadcast on TV Easy period, mobile application of second-hand furniture exchange platform, transferable direct mail and ambient ad in home ware-specified shopping mall.
Move(top)/ Receive(mid)/ Pick(bot) the body with smile.
棄置新新簇簇的傢俬等同謀殺。俬体處理隊現以成本價為你善後，將二手傢俬轉送往新主人屋企。對得住佢，自然心安理得。Disposing reusable furniture is just as cruel as murder. Yan Yan now charges you cost price to deal with the entire problem, which help you to relocate them to the new owners. Treat them fairly then you can be guilt free.
棄置新新簇簇的傢俬等同謀殺。俬体處理隊現以成本價為你善後，將二手傢俬轉送往新主人屋企。對得住佢，自然心安理得。Disposing reusable furniture is just as cruel as murder. Yan Yan now charges you cost price to deal with the entire problem, which help you to relocate them to the new owners. Treat them fairly then you can be guilt free.
Advisor: KC Tsang
Subject: SD3844 Final Projet (Advertising)
