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/// White horse - Car battery /// CASE

STRENGTH OF NEW CAR BATTERY APPLIED ON BILLBOARD
Client: FAS
Brief

Launch the new generation of car batteries that supplies additional startingpower forfullyloaded vehicles using billboard as the media.
Idea
We had the car battery. We had billboards. We just added cables, proving that White Horse car batteries can provide power, even for the lights on billboards, thus lighting the city.
Execution
Result

Raise of sales above factory production projections.

Also, out of 10 billboards in the Serbian capitol, 7 extensions were taken off from the billboards by the people.

Finally, we came out with the print saying “Thank you for showing interest”.
McCann Erickson Beograd
Creatives: Marko Savic, Bojan Babic, Vladimir Cosic
Creative Director: Christophe Muesser
Strategic Planner: Natasa Jovanovic
Account: Marija Ocokoljiic
Cresta finalist 2010

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