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Bēhance

/// White horse - Car battery /// CASE

  • 597
  • 30
  • 3
  • STRENGTH OF NEW CAR BATTERY APPLIED ON BILLBOARD
  • Client: FAS

  • Brief

    Launch the new generation of car batteries that supplies additional startingpower forfullyloaded vehicles using billboard as the media.


  • Idea
    We had the car battery. We had billboards. We just added cables, proving that White Horse car batteries can provide power, even for the lights on billboards, thus lighting the city.

  • Execution
  • Result

    Raise of sales above factory production projections.

    Also, out of 10 billboards in the Serbian capitol, 7 extensions were taken off from the billboards by the people.

    Finally, we came out with the print saying “Thank you for showing interest”.

  • McCann Erickson Beograd
    Creatives: Marko Savic, Bojan Babic, Vladimir Cosic
    Creative Director: Christophe Muesser
    Strategic Planner: Natasa Jovanovic
    Account: Marija Ocokoljiic
  • Cresta finalist 2010