Challenge:
To create package design for a new line of milk cocktails under Three cows, two cats brand.
Idea/Solution:
Earlier Brandiziac created a logo and package design for a line of Three cows, two cats dairy products. This time the challenge was to work with existing characters taking into consideration the limited space of the package. The cocktail line includes 4 of the kid’s favourite flavours: banana, strawberry, vanilla and chocolate. Due to limited package space we decided to create a separate hero for every flavor (two with cats) – he appears on the left side of the package. Other characters ‘hide’ on different surfaces. The package becomes a funny and entertaining kid’s game, that includes a barcode cat, a talking cow and gives all the necessary information in a form of memorable pictographs. Graphically the design differs from the dairy products line – it is lighter, clearer and allows for further development through new products.
Results:
The new cocktails are bright and interesting. The package stands out on a supermarket shelf and attracts the attention of both kids and parents.
