- Self promotion / Portfolio 2010 -
- Care & share -
A selection of works
Portfolio 2010
/ Information C.V
- MOOSE -
Campaign to promote immigration in Quebec.
We wanted to create a strong and surprising campaign, whilst avoiding
the usual clichés linked to Quebec. Our priority was to give an amusing
and original image to this city.
Nese Legay
Jonathan Wilson
Street marketing stickers.
- RHÔNE-ALPES -
Creation of the visual identity for the Rhône-Alpes region.
We started with the question : what is the identity of a region ? Our answer is to say that what determines a regions identity
is based on its history and geography. We wanted to represent with a single symbol the diversity of five very different departments. That is why we created a flexible and interactive identity,
Alex, Doriane, Chloé, John, Nora
Time : 1 Week
Video presenting in 1 min the region's major advantages through its history.
The region's first quality is INNOVATION
For us the identity of a region is based on its HISTORY plus its GEOGRAPHY.
The GEOGRAPHY is what never moves and the HISTORY is something constantly moving. That's why the shapes
of the pictogrammes were taken from geographic and geological map forms. And these basic forms become the base
of a moving and evolving visual identity. Tis one is built to evolve and mutate with time.
It is the inhabitants who will build their own logotypes, because what makes the strength of a region is it's diversity.
The way we created the basic forms of the pictogrammes.
New Logo :
New typography : Cronos
The hyphen separating the Rhône-Alpes has been taken away to reinforce the unity of the region. The logo will always be followed by 6 random pictogrammes ( representing the 6 departments of the region ) taken from the data base.- INNOVATION
Participative visual identity.
Data base where all the inhabitants' creations are randomly chosen
to appear next to the logotype. The new visual identity evolves
and mutates with the people.
- web site -
- PICTOS DATABASE -
- CREATION INTERFACE -
Communication campaign :
Show the inhabitants' creations.
- SNOW FLAKE -
New communication system based on the sharing of friends interests.
Create a new system of data storage that enables more personalised internet research.
We set up a system where our social networkbecomes our filter. This project arosed
from our frustration faced with endless unfruitful google researches.
Alex, Doriane, Nora, John
TIME : 1 week
We wanted a young and friendly visual identity.
Typography : Alexandre Laclaverie
Example of a music search.
Visual style
- CHEESE -
Monthly magazine dedicated to young photographers.
Cheese is a free magazine essentially intended for young photographers.
Every month we shall promote an emerging photographer with an interview
and an analysis of his approach.
Arnaud Teicher & Jonathan Wilson
- THE HERO -
Vitamin Water campaign in Quebec.
Creation of a campaign based on the particular effects that « Vitaminwater » produces.
But without forgetting to mention the « health benefit » of this drink.
Jonathan Gilbert & Jonathan Wilson
- DRAW ! -
Packaging of a classical music coffret.
Target : 15-25
The packaging takes the shape of a notebook containing 3 Mini CDs. This compilation contains a selection of Beethovens work. Every CD corresponds to one of three states which represents « life » according to Beethoven : joy ; sadness; and craziness. I wanted to connect the music and the automatic drawing so that the listener can translate the music to which
he is listening.
_ PERSONAL WORK _
Québec 2009
- Road-Trip -
Complementary fruit
Colour Ektachrome
4x5
- Self portrait -
B&W Polaroid
4x5
- Ashton's -
- B&W silver films
- Pentax
- homemade prints
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