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:: Lumatek - Life Grows ::

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  • :: Lumatek - Life Grows  ::
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  • For this particular ad we were in a bit of a slump. The only asset was the ballast image with no set concept or tagline. We were toying around with the idea of recreating a plant life cycle, but sourcing images for that proved difficult. As I was laying down some ground elements the idea to construct a lush and succulent world came to mind. By doing so we could metaphorically and visually show the audience that Lumatek helped plants flourish.
  • Before shot