At school we had to design packaging for 12 bottle of alcoholic drink, using paper.
I have choosen beer of course.
Everything is better if we add beer to it, on the other hand ampersand is maybe the typeface designers favorite character, so we have plenty of beautiful "&", thats why I used "& BEER" as it's brand.
So I choosen famous typefaces, and words whitch somehow connect to those typefaces and the beer too.
(for example "fashion" match to Bodoni, because Vogue uses this typeface)
On the other side we can read a short, interesting summery about the typefaces.