小小涩会烘焙店品牌形象设计

 

2012.09——2012.12

 

一家定位主消费人群为70、80后的比较休闲、舒适的面包咖啡店，希望简约中带着7080的梦想和随性。

以一家烘焙店的视角来影射7080后心中的小小社会。

 

小小涩会是一家地处都市街角的面包店。在品牌创建之初，我们希望传递简约质朴随性的感觉，同时又带着一点”小个性“，”小脾气“。比如标志整体是一个传统的印章形式，其中融入了现代小领结图形；再比如店内的打包袋不需要印刷，在使用前盖两个章即可。店内装修采用了大量老旧木头，雕刻着品牌符号的金属门把手自然氧化，后台厨房与前厅用透明玻璃相隔，顾客可清楚看到面包蛋糕等的现场制作。

 

Xiao Xiao Se Hui is a bakery located in urban corner. When the brand was just founded, we hope to convey the simple, unadorned and freewheeling feelings, and at the same time, have a little personality and disposition. For example, the symbol overall follows traditional seal form and blends simple bow tie figures. The doggy bags do not need to be printed, only need to be affix two seals on them before being used. The decoration in the shop uses a lot of old woods. The metal doorknob, which is carved with the brand symbol, oxidized naturally. The backstage kitchen and the antechamber are separated by transparent glass, so guests can see the making of bread and cakes clearly.

 

前期标志提案及风格定位争论比较激烈，主方向定下来之后，后面就顺势而进了。

主要内容有标志、包装、环境物料、印刷物料、门头、灯箱、宣传海报等。

(标志在总监设计的基础上优化)

感谢团队的力量支持！

 

THANKS FOR WATCHING !