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  • 皇帽一开,龙福齐天。
    Carlsberg Chinese New Year 2012
  • Year of 2012, it's a year of dragon, our brief for Chinese New Year campaign is to come out an idea to featuring a dragon. Dragon symbolises of good fortune, so insert a dragon image to the visual is a must. A green dragon is formed by different angles of Carlsberg bottles and beer splash. Besides the line "皇帽一开,龙福齐天" means having a great luck once you open a Carlsberg.
  • Poster
  • Detail
  • Generic Bunting
  • Generic Banner

  • Ang Paw design, with sport UV on the dragon.
  • Yee Sang Banner
  • Yee Sang Promo Banner
  • Yee Sang Promo Tentcard
  • 16-Can Pack Shelftalker.
  • 16-Can Pack Tentcard.
  • 16-Can Pack Shelftalker.
  • 18-Can Pack Tentcard.
  • TONT Promo Poster
  • TONT Promo Bunting
  • TONT Promo SP Tag
  • MOFT Promo Tentcard
  • MOFT Promo Tentcard
  • Promo Fridge Sticker
  • Tesco Mailer
  • MOFT Promo Press Ad
  • MOFT Shelf Talker
  • MOFT Tentcard
  • RM4,888,888 Promo Poster
  • RM4,888,888 Promo Press Ad
  • RM4,888,888 Promo Bunting
  • RM4,888,888 Promo SP Tag
  • Merchandizer Tag
  • Pre-launching Electronic Direct Mail.
  • Carlsberg Night Banner
  • Carlsberg Night Backdrop.
  • Ad for The Winner
  • Limited Edition Carlsberg Gold Bottle Packaging
  • AD Matt Wang
    Designer Wong An Jie
    Copywriter Chong Yi-Shen & Jonn Droga