Carlsberg Chinese New Year 2012
- Year of 2012, it's a year of dragon, our brief for Chinese New Year campaign is to come out an idea to featuring a dragon. Dragon symbolises of good fortune, so insert a dragon image to the visual is a must. A green dragon is formed by different angles of Carlsberg bottles and beer splash. Besides the line "皇帽一开，龙福齐天" means having a great luck once you open a Carlsberg.
- AD Matt WangDesigner Wong An JieCopywriter Chong Yi-Shen & Jonn Droga