Carlsberg Chinese New Year 2011
- Chinese New Year is a most important festival for Chinese. In the year of 2011, our team had made a Chinese New Year Campaign for Carlsberg brand, the idea is "皇帽一开，欢天喜地" (All around fill with boundless of joy once you open a Carlsberg). The Chinese word "喜" (happiness) is pop up from the opened Carlsberg bottle to make the idea work, the "喜" is form by a gold ribbon to represents smoothness of the beer and we used red silk & cherry blossom as background to enhance the Chinese feel.Chinese New Year campaign actually determine the whole year sale for Carlsberg and this campaign had made a good sales for Carlsberg compare to other beer brands.
- ECD Kit OngAD Matt WangDesigner Wong An JieCopywriter Chong Yi-Shen & Quah