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陳九龍豪華辦公室 遍佈全港

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  • 陳九龍豪華辦公室 遍佈全港
    Hong Kong Chief Executive Election 2012 - Work Closer

    HK4As Student Award 2011 - Silver Award Winners Lee Tsz King, Leung Ho Man, Lo Yun Lam Daniel
  • The 2012 Chief Executive Election is holding. Kowloon Chan, is going to join the election. In order to win the election, we need to show that he is the best candidate in the election.

    Solution
    Most of the HongKong citizens always think that they are far from the Chief Executive. Only the performance under the media could be shown to the public. We want to emphasis that Kowloon Chan is willing to get closer to the public. Therefore, through different media, we show how close could Kowloon Chan get to the target audience.

    Deliverables
    Print Advertisement
    Ambient Advertisement


  • Print Ad.
    The offices of Kowloon Chan are located just right on the street, where needs only a chair. Those are the best location for Kowloon Chan to get the opinion from the public. In the ad, it shows several examples of the working places are on the street. The ad will be mount on the MTR train, as it can reach more people, andcreate the association that the offices are in everywhere.
     
    copy/ 陳九龍豪華辦公室 遍佈全港 Kowloon Chan's Luxurious Office is all around Hong Kong.
  • copy/ Temple Street Park in Yau Ma Tei. I could see how desire you are, for a entertainment venue here.
  • copy/ Business District in Central. I could hear the voice of the busy office workers here.
  • copy/ Shopping District in Causeway Bay. I could see how the citizen are affected by the inflation.
  • copy/ Sham Shui Po. I could hear the voice of the elderly here.
  • copy/ Kwun Tong Park. I could see that you are waiting for the establishment of a renewal plan.
  • Ambient Ad.
    The chair has just located on the street, with the dashed line to frame the working space for Kowloon Chan. At the same time, it looks like you can visit the office. It also shows when Kowloon Chan will come to that place for the events.
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